Clients
The ultimate beneficiary of the trilogy of trust is the business owner. By gaining a positive outcome from a third party introduction, the client benefits not only from the added value we can bring but often from an improved relationship with the referrer.
It's a fact - many businesses shield themselves from introductions for reasons we all understand. However, the resulting isolation and inertia can and does inhibit business growth.
Building confidence in third parties might require a few baby steps first - that's fine, we just want to see where we can help.