Felicity Frederico
Partner
BBus (Mktg), Cert Bus
"The power of being heard can be a staggering phenomenon. Customers want to be heard. Marketing is about response and anticipation. Successful marketing strategies need to incorporate relevance, empathy, passion and emotion. Marketing creates “stories” that fill perceived or actual needs. Strong stories increase the level of engagement and customer loyalty. Strategically orchestrated, these elements can create contagious excitement and powerful value sustainable propositions in the marketplace. "
Felicity has extensive marketing experience specialising in all aspects: FMCG, retail, footwear, tourism, entertainment , construction and industrial. Having been employed as a General Manager, Marketing Manager and Brand Manager with a number of Australian and International firms, she has employed her marketing skills by listening to the market, creating and implementing “stories” for multinationals and small to medium size companies. Her strengths rely on creative and lateral thinking and not being afraid of daring to be different. Her specialties include bringing new products to market and revitalizing old tired products and brands. The challenge is to re-invent and to stay relevant with the myriad of opportunities on offer in the market place.
She also has local government experience, and is currently serving a term as an elected representative as a Councilor at a large Melbourne metropolitan council.
Contact Felicity
Mob: 0425 296 854
Email: ffrederico@nem.net.au