Referrers
The nature of a third party introduction makes this a high risk strategy for the referrer. We recognise that danger and appreciate it - after all, we've all been in business for a long time. We've seen what can happen.
Only by respecting the referrer's relationship and adding genuine value can any referral be judged a success. That understanding is the basis of nem's vision, and there is no compromise, regardless of the opportunity cost. If we don't believe we can add real value to your client at the first coffee meeting, it goes no further.