The Covid-19 pandemic has seen a wide range of businesses adapt, pivot and drive growth through their online e-commerce presence and they all have one thing in common … their online growth resulted from their existing ecosystems of customers, contacts and connectors.  

These extraordinary times have proven what nem has consistently applied and proven many times over its two decades of service to the business community – that it is far easier, far more efficient, and far more profitable to grow your business within your existing networks of customers, contacts, and connectors than it is to constantly look for new customers that reside outside your organisation.

We refer to the approach developed by the firm as the VALUE Encounter Methodology, a method which focuses on growing the business from within its existing customer networks … effectively looking inwards for growth.

It sounds simple, but seasoned sales executives and sales-based cultures have a great deal of difficulty aligning their resources with internal opportunities.

Like the plumber with leaking taps at home – as obvious and as simple as they are to fix – the plumber’s taps never get the attention that they need!!! 

How is your sales culture aligned and focused for growth?

cama™.. do you know what it means? 

No, it isn’t the Buddhist ideology that many believe in, but it is not that dissimilar when you break it down.

CA refers to Competitive Advantage. MA refers to Market Attractiveness. And these two elements when combined become cama™.

cama™ takes the subjective and unquantifiable elements of the market, that most organisations’ sales strategies rely upon and turns them into a quantifiable and objective framework from which to drive far more efficient and effective sales growth.