It is easy for us to forget that the most accurate research and data of all is direct customer feedback. It may be sometimes unpalatable and challenging but it needs to be sought out and issues addressed if a business is to succeed.

Direct marketing is just one aspect of integrated marketing communication which needs to be used appropriately as part of a sensible, clear communication strategy.

Pre COVID the only real growth in retail was ecommerce. The changes created by the virus have caused a sharp and permanent acceleration of this trend.

A successful business can only be a master in one of the three crucial areas available. You are either cost leaders, technology leaders or best in class at customer intimacy.

With online meetings to remain with us as a result of COVID-19 workplace changes and the current AGM season in full swing, it may be a good time to refresh on tips for conducting virtual meetings.

The road back was always going to be slower the road to the shutdown but there are troubling inconsistencies in how the road back is being managed by the States, Territories and New Zealand.

As the Coronavirus (COVID19) outbreak continues to evolve, we want to share with you some tips and recommendations to keep your business healthy.

We live in interesting times, retail wise. Maccas has now added Deliveroo to Uber Eats delivery service. Since October 2019 you can also have your booze delivered by Uber Eats from Liquorland.

In most buyer-seller relationships it’s the customer who “shoulders” the risks around whether a product or service will suit their needs. They must make their purchasing decision based on a range of factors and, if the product or service purchased does not ultimately meet their expectations, they lose out.

Ecommerce is booming worldwide and, in Australia, there’s no exception. Last year, we as Australians spent a total of A$28.6 billion on online shopping. As of January 2019, online shopping is responsible for 9% of Australia’s total retail sales.

As a director, or executive of a company, nothing will keep you awake at night like a good crisis!

Success in selling depends on targeting your marketing to the appropriate market/s to reach potential customers who want or need your product or service.